When Carlsberg launched their new sports drink called Carlsberg Sport, they asked us to do the promotion of this new drink. We started off with doing freestyle demonstrations during some of the sales meetings that were held in the Carlsberg head offices in Copenhagen. To present the new drink to the Danish public we visited the biggest shopping malls throughout Denmark. In those shopping malls freestyle shows were given and the crowd could also challenge our panna specialists for a 1on1 match in a specially designed panna cage. Because of the big crowds we attracted, all sample drinks were handed out in no time.